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Digital With A Difference

McNaughton Paper Ireland has just added a number of new products to its digital portfolio and in one particular case, it has even switched allegiance from Stora Enso back to its recent owner M-Real. The main small format change is the introduction of a new toner fed product range called Silver Image to service the DocuColor, Canon and Ricoh SRA3 digital print sector. Produced by Zanders, part of the M-Real group, it is a fully coated paper and board range running from 100gsm up to 350gsm, available in matte, gloss and cast coated super gloss.

Paul Hopkins, digital paper manager for McNaughton Paper Ireland spoke about the new products. “Silver Image will replace 4CC,” he says, “simply because with so many new machines on the market particularly from Xerox like the DocuColor 5000, iGen3 as well as the Canon imagePress C1 and C7000 printers, we needed a product range out there to match the requirements of these new digital presses. Production output is also so varied these days and the demand from printers is for very high quality reproduction on work such as direct mail, advertisements, brochures, manuals, through to posters, calendars and newsletters. We believe that the Silver Image range provides our customers with a quality that will match all of these needs.”

McNaughton Paper Ireland has also introduced another innovative digital print product called Creazy from Creative Packaging in the UK. Simply put, it is a range of pre-creased media suitable for most digital presses. The initial range incorporates packaging, marketing and point of sale products such as A4/A5 folders, CD wallets, sleeves, pillow packs, cubes and A4+ display and wine boxes.


“It is a pre-die cut card which can be used to make up all types of boxes or folders, explains Hopkins. “It comes in SRA3 size for digital printing and the sheets are supplied pre-creased, partially cut and perforated ready for overprinting. Once the job is printed, all the end user has to do is guillotine the outer edges and fold the Creazy sheet into a finished product.”

Lyndon Powell, Creative Packaging MD commented, “We are absolutely delighted that McNaughton Paper is making Creazy available in Ireland. It is a great opportunity for both companies to capitalise on the uniqueness of this digital range.”


McNaughton’s has also moved to improve the product range available for large format with the introduction of plastic, corry board, and packaging products with a determined focus now on the digital signage market.

“For example, up until now we have only had the Symbio solvent range of papers but we are expanding that into vinyl and banner material as well,” said Hopkins. “It is a serious statement to the market about our growing presence in this very demanding and challenging market sector.”

To contact McNaughton Paper Ireland:
P:
+353 (0) 1 605 5300
W: www.antalis.com

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