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That’ll show ‘em

News of Mimaki’s Vehicle Wrap Lab at Oxford Brookes University highlights just how much some companies are doing to get those outside the traditional print markets to understand the value of large-format digital print – in this case, the benefits of vehicle wrapping in F1 motorsport. What are you doing to spread the word about possibilities to those outside the traditional print sectors?

Over to you

What’s having the greatest impact on your business at the moment?
Growth. It is great to be trading in a positive economy again and being able to provide the best solutions for clients and not necessarily being restricted by budgets. We often demonstrate that the best value for money solution is not always the cheapest in monetary terms.

Material costs

The new ‘The Future of Dye-Sublimation Printing to 2021’ report from Smithers Pira sets out some stunning projections, so will it prompt you to jump onto the textile print bandwagon. I don’t mean that to sound derogatory, it’s just that we’ve seen fabulous figures bandied about for some time, and certainly there’s been a groundshift in the number of PSPs looking to make money that way – but what I gather in talking to many print company chiefs, is that the ‘tipping point’ in terms of ROI (and I mean total ROI – not just kit and consumables prices) has yet to be reached in many instances. Agree? More than happy to hear from you either way.

Are we missing a link?

What’s your supply chain management like? How seriously do you question your own suppliers about their environmental strategies and standards? Do you think it would help you build business if you used those that could demonstrate/prove good practice? It’s an issue I’m looking into right now, so please drop me a line if you’re happy to talk about the subject.

Widow of opportunity

How involved are you in window manifestations? The launch of the new Aslan WindowClear product, together with a very recent conversation I’ve had with a PSP that has brought in a specialist to help it ‘sell’ such solutions across various markets, makes me think it would be good to have a gallery of such work on the Think Bigger Pinterest board run by Image Reports for brands/creatives. If you have suitable images please let me have them, along with a few lines about the job. I look forward to seeing what comes in.