Are you seeing cuts in substrates prices? News that William Smith is cutting the cost of four of the 3M films in its portfolio has set me wondering about whether we’re likely to see a bit of a reversal in media prices. At a Round Table discussion I chaired yesterday on the state of the wide-format market, there was plenty of talk about margins and the need for printers to apply pressure on their suppliers to push costs down as print customers continue to demand cheaper print...