A slow-burn process

Lesley Simpson

Well, alongside a smattering of substrates suppliers, I saw that two UK large-format/signage companies at least had stumped up the cash and time to get their offering in front of a hugely diverse crowd at 100% Design last week. It might not pay off anytime soon – indeed, neither expect it to – but it’s the slow burn we all have to get used to if we’re to really educate a much wider creative audience about the possibilities of large format.