Service graphics preferred partner for Rugby Expo 2008
Service Graphics, supplier of large-format graphics, venue dressing, signage and event management (part of St Ives plc), will present its specialist service offering and print capabilities at Rugby Expo 2008 – a global business-to-business rugby convention bringing rugby professionals together for industry conferences and networking opportunities.
As an official partner and preferred supplier for the show, Service Graphics will showcase how its print and logistics expertise can transfer to this sports sector to streamline production and maximise brand awareness opportunities through stadia graphics. Rob Kelly, Marketing Director, St Ives Group, said, “Service Graphics are proud to be supporting Rugby Expo 2008 and exhibiting our service portfolio at the show. Having a strong presence at Soccerex last year, we are confident this will be a great opportunity to showcase the high-quality print and the expert management and logistics capabilities we can offer this market sector. In addition, we will be able to demonstrate to delegates and fellow exhibitors how these services are already being utilised for other sporting events and how they can benefit the rugby industry.’” This year alone, Service Graphics has produced premium quality graphics for a number of major football events at Wembley Stadium, including the Carling Cup and the FA Cup.
The St Ives online management system DNA will be central to the Rugby 2008 experience. Kelly said, “DNA provides total transparency and control of graphic production. With modules in place to assist with ordering, production, delivery and installation, storage, stock control, budgeting, and live online data streaming, it can be an invaluable tool to minimise mistakes and maximise brand awareness opportunities. DNA provides our customers with total visibility of production process and their graphics requirements, enabling them to better communicate and sell-in sponsorship opportunities.’