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Wednesday, 19 November 2008 14:44

Digital traffic sign printer means faster delivery for William Smith customers

William Smith has installed a new Durst Rho 161 TS printer, and as a result has revolutionised the way the company produces traffic signs. “This machine represents a significant investment of some £250,000, but it means that we can produce sign faces digitally for the first time,” said William Smith’s Marketing Manager, Chris Bradley.

“With this printer we are able to ensure consistent quality, consistent colour and high gloss levels for all sign faces. Individual sign faces and large production runs can be processed faster, so that we can work to much shorter lead times. This means we can respond even faster to customer requirements.

“An added bonus is that we have less wastage, which is a significant benefit both economically and environmentally.”
The Durst Rho 161 TS traffic sign printer is a large format 62” roll-to-roll UV-curable inkjet printer, designed to print long lasting traffic signs. It was specifically developed for printing directly onto 3M HIP, DG and Engineer Grade traffic sign materials, with a durability of up to 12 years MCS warranty.

Visit: www.williamsmith.co.uk

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