Birmingham-based Fosco Hayes & Hurdley has printed a 75 sq.m banner of Aston Villa Club’s fans using an HP Scitex XL1500 Printer.
The banner was part of a promotion of the new season’s Villa team shirts. Any fan purchasing a shirt via Villa’s website or official club shops could have a picture taken wearing it for inclusion in ‘the world’s biggest team photo.’ Some 1500 fans of all ages participated in the initiative and posed for pictures. The individual images of fans were montaged along with pictures of the Villa team to form a long image resembling a giant school photo with twelve tiers of fans. Working with Daniel Meredith, senior marketing executive, Aston Villa Football Club, Fosco’s had the job of printing the 3m x 25m banner and carried out the work on its two new super-wide format HP Scitex XL1500 3m Printers. Since the actual width of the printers is 3.2m, they could handle the job easily in a single pass. “We installed the printers in September and the banner was one of the first jobs we produced on them,” said David Nicholas, MD, Fosco’s. “There were a number of challenges to the job. The first criterion was that the fans had to be able to recognise themselves, and since the banner is mounted at ground level, image quality had to be able to stand that level of examination.” The banner stretches along the edge of Villa Park’s North car park entrance, which presented another challenge: “It’s a very windy site,” explained David Nicholas. “We printed the job on a mesh banner material so that it could withstand the wind. Image durability was also a consideration as the banner is scheduled to remain on display for the entire season, so in addition to wind, it has to resist weather and direct sunlight.” Established in 1936, Fosco’s has kept up with changes in imaging technology and today carries out a range of large format screen and digital printing services including flexible and rigid substrate printing, die cutting, finishing and installation work.