Four-fifths of print service providers (PSPs) recognise there is a need to adapt to meet the future requirements of customers, Canon’s latest Insight Report has revealed.
The annual study was conducted to compare the views of PSPs with print and media buyers and show them how to successfully drive their business forward.
Key data
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80% printers recognise the need for change |
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Use of Web-to print has doubled since 2012 |
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Less than half of commercial printers have a formal marketing or business development plan |
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38% of buyers anticipate a decline print following the growth of digital and online media |
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Only a fifth of PSPs offer multi-channel campaign co-ordination |
Additional facts
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Print remains a valuable element of multi-channel campaigns (84% of print buyers said PSPs met their communication needs), but faces increasing competition from non-print media
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Huge opportunities exist for digital print such as VDP, personalisation and customised print
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Print-on-demand and Web-to-print are being fuelled in part by cost and time pressures from buyers
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44% of buyers said their PSPs didn’t keep them informed of new developments in the industry
Canon’s Insight Report 2014 centred around over 550 telephone interviews with senior decision makers across a wide range of sectors in 25 countries throughout EMEA. You can read more of its findings here on Image Reports.
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