HP’s preview event for
Drupa tradeshow includes unveiling of HP Inkjet Web Press,
HP Latex Inks and three HP Indigo presses (13.03.08)
At HP’s Drupa preview event a number of graphic arts technologies
and products that improve the speed and reduce the cost of digital printing
have been revealed.
The rollout – the company’s most extensive graphic arts
push to date – supports HP’s Print 2.0 strategy to capture
more digital pages from the analogue print market and enable printing
customers to take advantage of new market segments and business opportunities.
Spanning high-speed inkjet production, offset and photo-quality liquid
electrophoto-graphic printing as well as large-format printing, the
new offerings will be featured at HP’s booth in Hall 8A.
Highlights include:
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A high-speed 30-inch (762mm) inkjet platform for high-volume production
of books, transactional/transpromotional mail, direct marketing
materials and newspapers.
-
New HP Latex Printing Technologies that offer an environmentally
responsible large-format printing alternative for a wide variety of
outdoor and indoor applications.
-
An expanded portfolio of HP Indigo presses, including the
new HP Indigo 7000 Digital Press designed for high-volume print service
providers and enhancements to the HP Indigo press 5500 .
The company’s first-ever graphic arts workflow portfolio – the
HP SmartStream Digital Workflow Portfolio that offers customers greater
flexibility with specific solutions to address a broad range of market
segments and application needs.
These solutions and others bolster HP’s efforts to target the
estimated $663 billion print production page value opportunity projected
for 2010.
“Today’s announcements further cement HP’s leadership
in the graphic arts market, accelerate the analogue-to-digital conversion
and propel digital technology as a mainstream product offering,” said
Stephen Nigro, Senior Vice President, Graphics and Imaging Business,
HP. “These new technologies and products will change the digital
printing industry in terms of value, volume and environmental footprint.”
Contact: www.hp.com
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