Visiting Drupa 2008 - can you afford not to?
What will the trip to Düsseldorf cost? If you are considering visiting Drupa 2008, you should rather be asking yourself, what will I get out of a trip to the largest world event covering print media, publishing and paper? It is true that, in difficult economic times, companies need to watch every penny they spend. But they should be careful not to tighten their belts in the wrong place.
Drupa President, Albrecht Bolza-Schünemann, points out that, when it comes to awarding orders, clients are constantly raising the bar – particularly for printed products: “Print and other media customers today, more than ever, expect flexibility, the shortest response times, premium quality and, on top of it all, creativity in meeting their demands.” Bolza-Schünemann, who is also president of the executive board at Koenig & Bauer AG, adds, “That’s why you simply need to know what will be hailed as state of the art in tomorrow’s printing industry.”
Drupa’s comprehensive yet compact format lets you take the industry’s pulse. In terms of numbers - with some 1,800 exhibitors from all sectors of the printing industry, spread across 19 halls covering more than 170,000 square metres, Drupa 2008 will completely overshadow all other events for the graphics industry. And in 2008, it will be the biggest Drupa ever in its 54 year history.
Surely you don’t want to give your competitors the edge? So, your should consider three or four nights accommodation (you’ll be lucky to find anything for less than £150 per night and you may need to stay in a nearby city such as Cologne or Essen and commute from there), the trip there and back plus the costs of your other daily needs. You can even include the loss of income. A trip to Düsseldorf will probably set you back a couple of thousand pounds, maybe three. Now divide that number by 1,500. Because that’s just about the number of days you’ll have to wait until the next opportunity to soak up such comprehensive information on the latest trends in the printing industry at Drupa 2012, and meet experts with visionary ideas for the future of the printing business.
So there you have it: the cost of a trip to Drupa per day – spread over the next four years. Now just think of what your profits per day will be if you bring back just one idea from Drupa 2008 that wins you new clients, adds a new service to your range or reduces production costs. And imagine if you return with several ideas? Can you really afford to pass up this kind of opportunity to generate new business? Maybe not.
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