Canon strengthens LFP reseller relationshipsCanon UK has selected 18 resellers and distributors in the Large Format Printer (LFP) market across the UK this year to become part of its highly regarded 'Partner Programme'. Following Canon's annual review process, two of its distributors - Art Systems and Velmex - and 16 of its Reseller Partners have become accredited Partners and will work closely with Canon to develop their sales, service and media strategy.
Canon has recently focused heavily on the LFP market launching 16 new products in the last 12 months, including the Canon imagePROGRAF 810 / 820 for the Computer Aided Design (CAD) and Geographic Information Systems (GIS) markets, and the Canon imagePROGRAF iPF6200 for the Professional Print, photography and print-for-pay market.
Infosource figures for the first half of 2008 show that Canon has a 13% market share of the 17" to 60" water based LFP market in the UK, which is forecast to hit 16% by the year end. This means that Canon has increased market share for the fifth consecutive year since launching its LFP range in 2003.
In order to gain accreditation, the selected resellers need to meet a number of stringent criteria, which are designed to ensure the best possible end user experience in service as well as technology solutions. Once approved on the scheme, the Partners are entitled to a number of benefits and support.