For those of you considering making more of foreign markets in 2015, Peter Kiddell of Fespa UK Association and the GPMA (Graphics, Print and Media Alliance) explains what help is at hand.
Whenever we leave this sceptred isle things can look different. Our destination will determine how different. An airport could be anywhere in the world and be indistinguishable but for the language on signage and displays. Logos are the same, brand colours and common layouts. Once we move out of the airport the look changes again, street furniture, building shapes, the amount of outdoor displays and their content. Fortunately designers from different countries and cultures create images and shapes that they find attractive. Some are constrained by multi-national brands but it is the subtle differences that, as a viewer, we see and catch our attention.