Do some serious flirting with your customers and make them feel special to build a long-term relationship based on more than money. Consultant Matthew Parker explains the detail in these top tips.
Price, price, price! The majority of print companies that I talk to believe this is a buyer’s only focus; that they play printers off against each other to see how low they can push the price. But many print companies actually encourage the buyer to choose on price because they send out very similar sales messages and provide very few points of difference. And few printers properly engage with prospects and their business problems. So the choice of supplier naturally comes down to price.