Phil Thompson, head of BPIF Business, looks at the downside of social media and the protocols you should have in place in terms of staff involvement.
Use of Facebook, Twitter and other social media sites have increased with astonishing speed. Companies are realising the benefits of being involved with these innovative routes to market, however, often they have been slow to appreciate and put in place processes and procedures to diminish the negative affects on the business. As such, the use of social medial by employees is becoming and increasing problem for employers. Specific protocols are necessary to manage issues that can arise.