Introducing The Trail Finder Guides

Image Reports is one of six media partners for IPEX 2006 and we have been chosen by IIR Exhibitions to be media partner for our focus on digital print.

As part of our media partner status we are able to co-produce two specific trail finder guides with the purpose of giving visitors to IPEX a sector specific route map around the exhibition’s halls to make their visit as effective as possible.

The two guides we have chosen reflect the editorial focus of our magazine:
(Click on the links below for an automatic download of the trail finder guide)

• Digital Presses
  to include all the commercial digital printing presses
  
• Wide Format Ink Jet Printing
  to include super wide and flatbed printers

The Trail Finder Guides in Detail

• Each guide is to have a 15,000 print run

• The guides will be available at the four main entrance points

• There will be signage at the entrances areas promoting the guides

• There will be 10 guides in total on various subject sectors

• A PDF version of the guide will be available on both the IPEX and Image Reports websites.

• The guides will be in an A4 format

• They will contain a minimum of 16 pages of editorial content from both Image Reports and IIR Exhibitions.

• A dedicated page on the IPEX website. This web address will be promoted on all marketing collateral for all trails.

• Exhibitor newsletters that go to a database of over 3,500 exhibitors and potential exhibitors. The trails have already been mentioned in the Autumn Issue No. 4 and will be included in Issues 5 and 6 in the run-up to the show.

• E-mail visitor campaign to pre-registered visitors

• Press releases sent out to PR database

• As part of updates to international associations and group trips

• Onsite marketing in the form of signage on the participating exhibitor’s stand.