HP Designjet reseller ResolutionGB wins Best UK Small to Medium Business 2011-2012
ResolutionGB, a HP Designjet Elite Club Partner trading as HP Plotter, has seen its business improvement programme acknowledged by winning the ‘Best UK Small to Medium Business 2011-2012 Award’ from Awards Intelligence.
Chairman of the judges, Andrew Areoff, said: "This is a great example of a company that spotted a niche market simply through observation. By noticing that businesses using HP large-format printers would benefit from additional technical support, they completely changed the direction of the business. Resolution set up a nationwide network of HP trained engineers and became a specialist business with a strong focus on first-class customer service. It is a small, agile business that time and time again succeeds in finding new niche areas. When the recession hit in 2008, Resolution realised that 80% of its customers were in the building trade, which was badly hit. By targeting the public sector and developing a rental service for HP printers, it found new niche markets and actually managed to increase turnover.”?
Having won the ArtSystems ‘Raise Your Game Award 2011’, and the HP ‘Sales Innovation Partner Award’ earlier in the year it was clear that all the right elements were in place to take the business forward in challenging times.
?“Our strategy has been simple - it’s all about understanding the customer. We have listened to customers and then delivered services that meet their new needs. We know this will change over time but our dialogue with our customers is something that will be continuous so we believe that we can always bring new products and services to them that meet their demands,” said Nicola Bray, MD of ResolutionGB.?