Hollywood Monster catches Bieber fever
Hollywood Monster helped set the stage for Justin Bieber when he switched on the 2011 Christmas lights at Westfield London and Westfield Stratford City. The company printed and installed several PVC stage and press backdrops, red sparkle vinyl floor graphics as well as other digitally printed products for the event where Bieber treated fans to a live performance.
This is the latest in a string of high-profile projects Hollywood Monster has completed for retail giant Westfield, Europe's largest urban shopping mall which was officially launched in September by Nicole Scherzinger.
The 200,000 visitors on launch day were greeted by the UK’s largest ever banner display which wraps the new shopping complex next to the Olympic stadium in London’s East End. Measuring a vast 350m x 14m the banner display, which has images with a retail theme, was installed by Hollywood Monster’s fitters.
Earlier this year the business was responsible for creating and producing the circus ring themed set for the UK premiere of Robert Pattinson and Reece Witherspoon’s movie Water For Elephants, which took place at Westfield London. The set included a 27m broadcast wall and coverings for the circular stage and podiums for the stars to greet their public from.