A new feature within Viscom this year will be the Display PoS Expo, being branded “a fair within the fair”. In accordance with Viscom’s new brand strategy, which focuses on a total of six theme worlds, the Display PoS Expo will be specifically highlighted with a logo of its own. At the time of writing 17 exhibitors had registered for the Display PoS Expo.
“This way, we respond to the growing interest on the part of exhibitors and visitors from this segment“, said viscom director Petra Lassahn. The target groups include marketing decision-makers from the retail and industry sectors, brand manufacturers, advertising agencies, instore management, shopfitting and display specialists, store design, interior decoration and visual merchandising.