B-Print and Display of Cramlington, Northumberland, has bought an HP Scitex FB7600 Industrial Press to improve the speed and flexibility of its retail POS/POP offering.
"The HP Scitex FB7600 will meet a wide range of our application requirements and ensure we maintain the lead we currently have on our competitors," said Will Skelchy, managing director, B-Print and Display.
"We were very impressed by the speed of the FB7600, which will significantly up the tempo in terms of production capacity and our ability to meet client deadlines," he added. "Also notable is the vibrancy achieved in the printed output, which is always something we strive to improve upon.
The HP Scitex FB7600 is the company’s first HP purchase and is expected to improve its brand-related retail POS and print services offering.
According to Skelchy, the HP Scitex FB7600’s scalable and modular platform was another important influencer in the company's decision to buy the device. "The ability to upgrade in the future is an added benefit and gives us the flexibility and confidence to know that it will remain in step as our production expands," he said.
Founded in 1981, B-Print and Display delivers an extensive design, merchandising and retail POS/print offering to its clients; backed up by efficient collation, packing, distribution and storage services.