Since International Greetings adopted a Roland VersaUV LEC-540 printer/cutter for prototyping its creative greetings products, its designers spend up to 40% more time designing new products. A one year on from the initial VersaUV LEC-540 installation, International Greetings is considering installing another.
“The new machine’s been a real godsend and has opened up a massive range of opportunities by really pushing our business forward,” said Dion Hester, designer, International Greetings. “The ability to now print CMYK plus white ink, emboss, crease and contour cut all from the one device, means we can quickly mock-up items and the result is clients who are very happy with a highly creative, quality prototype.”
The 54in wide VersaUV LEC-540 is a CMYK, white-ink and clear gloss enabled UV-inkjet integrated printer/cutter which has transformed £70m turnover International Greetings workflow. Instead of creating proofs and prototypes through a series of long and slow processes (such as thermal transfer and foil blocking) the company now prints its prototypes onto the media the final versions will be printed on. This gives clients a proof that is almost an exact match for the final product and dramatically reduces the time taken to create these prototypes.