Derwent Displays of Denby, Derbyshire, UK, has bought an HP Scitex FB7600 industrial press to increase productivity of POS display units and to extend its product portfolio.
Derwent Displays invested in the HP Scitex FB7600 Industrial Press to complement its existing screen and lithographic technologies, produce cost-effective short runs, offer versioned and personalised products, and broaden its range of tailor-made retail POS products.
"We will now be able to meet our customers' bespoke requirements within a short timeframe thanks to the press' reduced turnaround times and its cost-efficient runs," said Neil Haywood, managing director at Derwent Displays. "We'll also be able to use the press for jobs that require special finishing with the spot or full-gloss varnish feature."
Derwent Displays employs 35 people and provides creative end-to-end solutions from design to fulfilment for in-store and outdoor displays, shelf units and cartons. The company serves retail suppliers in the food, pet care, pharmaceutical, do-it-yourself and leisure markets nationwide.
"All our objectives of quality, speed and cost-effectiveness are clearly met by this press' features," continued Haywood. "We wanted to enter the digital print market with HP, as its technology offers the latest innovations, from which our business will benefit."
"Our improved flexibility will enable us to meet a wide range of application requirements and we expect that the HP technology will help us to maintain our competitiveness within the retail business," added Paul White, design director.