East Sussex-based digital print company Elephant Graphics is marking its ten-year anniversary by undergoing a complete rebrand, and will now be known under the trading name of Elephant Print and Display.
Formed in 2002 by directors Jason Gadd and Jamie Benson, both former pre-press operators, Elephant Print and Display has a staff of six and operates as a digital only printing company based in two converted barn units near Lewes.
As part of the business rebrand, the company’s website has been updated and overhauled and a new company logo bearing the new trading name created.
Commenting on the decision to rebrand the business, Gadd said: “This was an opportunity to realign ourselves to the marketplace we are in. People understandably thought we were a graphic design company, but the new logo is a fresher version of the original and we have kept the red and black colours for a modern, high impact image.”
Explaining how the business came by its original name, Gadd stated: “The name Elephant Graphics was chosen as we wanted something slightly quirky, and it worked well with the fact that were producing elephant sized graphic panels. In addition we both really like elephants!”
Elephant Print and Display operates with an Indigo 3050 and HP Designjet large-format printers, with most print finishing handled in-house together with bookletmaking, perfect binding and wiro-binding alongside both large- and small-format laminating facilities.
Since its formation, Elephant Print and Display has gradually moved from producing large-format work and repro services (such as drum scanning, retouching etc.) into short-run digital print, initially with a Xerox DocuColor press and then onto HP Indigo. As part of its business philosophy, Elephant uses environmental responsibility as a factor in procurement, energy usage and waste minimisation, and where possible advises its client to choose environmentally friendly products such as FSC certified papers.
Elephant Print and Display has also seen a growth in the variable data side of its business, which has helped the company to get more value from its digital press, so much so that it now regularly produces gift vouchers for a local company with personalised content and has become more adept at producing work of this kind.
Gadd stated, “We are always looking at new technology and enjoy researching and keeping up to date with our industry. Our business has become so reliant on e-mail now and we are looking at moving towards Web-to-print in the near future.”
Elephant Print and Display services a mainly business orientated customer base, built up of design and marketing agencies, local authorities, other print companies and freelance graphic designers.