A business development learning zone will be introduced to Sign and Digital in 2013. It will contain niche areas focusing on developing markets and dedicated to making money.
Alan Caddick, senior marketing manager, said: "To further increase the advice on offer at the show, we have introduced the new Learning Zone. The idea is for industry professionals to come and learn about new business opportunities and see them in action. Opportunities that they can add into their existing businesses, and in some cases, with only a small investment for a great return.”