Artwork Digital in Brazil conceived and produced a 3D board model of a 2008 Harley Davidson V-Rod which showcases the versatility of digital printing, when combined with cutting tables and Re-board substrates. Printed on a six-colour Inca Spyder 320 and assembled from sheets of 16mm board, the model was produced as part of a campaign.
Interested in a promotion that would illustrate both the printing and cutting technology of the equipment it sells, Fujifilm Brazil approached Artwork Digital to come up with a display. “Fujifilm had seen a model of a Hummer made completely of Re-board, and we were able to acquire the design plans for it,” said Rômulo de Abreu Guimarães of Artwork Digital. “Unfortunately, they did not have the space and needed a smaller display, so they asked for something different.”
Presented with this scenario, Artwork Digital had to radically adjust to the size constraints of the job. “My designer likes motorcycles. He started to think about how to make it, taking some ideas from the Hummer. We chose a model that was recognised around the world to add value to the final product.”
Artwork Digital’s design department assembled the bike with the help of CAD software and a high-end cutting table. The end result was a full-sized cardboard motorcycle with spinning tyres and twisting handlebars that earned the company an Inca Ideas Award for Display Graphics.