Point of purchase specialists Ian Carnazza and Lisa Williams have joined the Mosaic Group to launch and run Mosaic POP. The new division links together York-based Mosaic’s related disciplines of marketing strategy and creative, print management and fulfilment.
“We’ve had our eye on the POP sector for a while,” said Mosaic Group CEO Tony Gill. “Lisa and Ian are the final pieces of the jigsaw. By combining their know-how with the economies of scale and provenance of a £33m turnover marketing, print management and fulfilment group I’m confident we can give customers the best of both worlds.
“We’ve developed our Complis platform to support retailers in executing POS orders quickly using technology to automate and measure in-store campaign performance. Combined with the fulfilment team’s ability to pick and collate collateral quickly and accurately the only thing missing was the senior knowledge people to lead the team.
“Skilled, hands-on customer service and know-how, plus buying power and a polished fulfilment machine adds up to more effective point of purchase programmes and better return on investment for clients. We’ve already had a great deal of interest and are in advanced talks with several customers.”
Williams has over 15 years’ experience in the point of purchase field, working with leading brands and retailers taking a multi-channel approach. Coming from a design background, she has particular expertise in retail display, understanding what makes drives purchase behaviour and communicating the brand story, all informed by her own passion for shopping.
Carnazza has over 20 years’ experience in strategic management of point of purchase campaigns. He has worked on promotional activity with brands and retailers including POP, packaging, contract packing and field marketing activity to both boost short term sales and secure long term market share for sustained ROI.