Ceres Media has restructured and split into two separate divisions: Natural AdCampaign Print will continue to focus on the large-format printing industry marketing various products under the NatureWoven and TierraFilm brands; and NAC Industrial Products will market new NatureFloor products into the construction and plumbing and heating markets.
As stated Natural AdCampaign Print will focus on the large-format retail printing and advertising sector for which it will stock the 100% oil free compostable TierraFilm products for the US and European markets. It is its intention to launch a light block version of the TierraFilm range in adhesive and non-adhesive variants for the printing industry.
Commenting on the restructuring and launch of the new products, Alex Dowdeswell, CEO of Ceres Media said: “Like other materials manufacturers products tend to be used across different business sectors to aid volume usage and sales and it is logical that Ceres Media adopts this approach to increase awareness and take up of products. We are regularly asked for product variants that are for uses outside the print sector as seen by the London Olympics NatureNetting development and it is important for us to take advantage of this.
“With specific regard to the printing sector I am pleased awareness continues to increase. The TierraFilm product range is receiving positive response from printers and clients and we are continuing to push forward and gain the relevant approvals from the advertising sector. This process has taken time due to the number of different businesses involved but with approvals reached from the out-of-home media owners earlier in the year, trade printers tested and approved and the current sales push into the clients and media buyers the process is nearing completion. This should finally open up a significant market space that has international scalability.”