InfoTrends will be producing the business development track at the EFI Connect Worldwide Users’ Conference in January in Las Vegas. It will be led by InfoTrends’ senior consultants, backed by customer research and examples from successful PSPs.
“InfoTrends has developed in-depth educational sessions created specifically to help owners, sales managers, marketing managers and sales representatives grow their business in wide-format, Web-to-print, and related value-added graphics services,” said Barb Pellow, group director at InfoTrends. “We’re looking forward to having the opportunity to provide attendees with insights on the topics of building a marketing plan, targeting vertical markets and applications, and the value-based approach to selling and pricing.”
“Some of our customers’ greatest successes are tied to the focused, in-depth training and education EFI provides,” said Frank Tueckmantel, vice president, corporate marketing, at EFI. “The combined knowledge and expertise EFI and InfoTrends will share at the Connect Worldwide Users’ Conference will do even more to help our customers make smart, profitable business decisions.”