The Shop and Display Equipment Association (SDEA) has a new look as part of its growth strategy.
“The association is essentially a portal through which buyers and suppliers make contact and do business,” said SDEA director Lawrence Cutler. “Our decision to commission a new identity was not taken lightly. However, there has been a growing feeling among members that we should spearhead the next phase of our growth by reflecting the fact that display is a colourful and vibrant element of successful retailing. The new logo achieves that objective.”
“The success of our growth strategy depends on the SDEA continuing to be regarded as the essential link in the purchasing process as far as current and future generations of retail display buyers are concerned,” added SDEA president Chris Shoebottom. “We are motivated by the challenge and excited by the way this vibrant new identity catches that mood. The strapline that forms part of it, ‘Bringing out the best in retail’ could hardly be more appropriate”.
As well as companies involved in retail display, the Association welcomes applications from those specialising in related areas such as lighting, point-of-sale and signage.