Drupa has renewed its co-operation with the Media Mundo industrial action group. As in 2011 and 2012, it will act as partner of the 5th Media Mundo congress on 17 November (discussion in the evening before the event) and 18 November, 2014 (all day) in Düsseldorf.
This year, the congress will focus on the theme ‘rethink sustainability – economic motivation for sustainable media production’. In contrast to the subjects of previous years, which concentrated on ecological behaviour, the 5th Media Mundo congress will look into the economy. Particularly affected by the current economic situation and faced with the challenge of having to consolidate its market position, the printing and media industry is looking for practical measures and the essential initiative. The congress is supported by the WWF and the FSC as NGO partners, Antalis, IGEPA and the SCA group.
Werner M. Dornscheidt, president and CEO of Messe Düsseldorf, said: “The issue of green printing and sustainability across the entire process chain will be one of the focal points of Drupa 2016. The aspect of sustainability has become a major concern of brand owners all over the world, and they expect their printed communication to adhere to ‘green’ standards. This is a challenge for the industry and printing service providers, and they are well advised not to veer from the path that they have already chosen.”
In the first ‘Drupa Global Trends Report’ (February 2014), 48% of all printing service providers reported that they used certified paper to accommodate customer requirements. Another 37% operate a sustainable waste management system, and 33% are committed to a certified environmental management system.
“Economic production is an important motivation for achieving sustainable media production, and as such it generates important effects of ecological sustainability,“ said Rüdiger Maass, managing director of the association of the media production industry. “Economy is the cornerstone of competitiveness – an issue that has become more important than ever before“.
The 5th Media Mundo congress will deal with topics such as ‘The effects of process optimisation’, ‘Energy efficiency’ and ‘Standardisation’. It will also provide an overview of different ways of thinking and provide some ideas on how to master this change, together with some answers on the question of where this change might lead. International experts from science, environmental associations, politics and the industry will engage in a critical discussion about the current situation and about likely scenarios for the near future. Pioneers of sustainable media production will illustrate practical solutions as well as problems and unexpected challenges that they encountered.
A reminder too that as sponsor of the Inkjet Conference, which takes place in Düsseldorf over the period of 30 September to 1 October, Drupa will support all topics related to inkjet technologies – thematic areas that will also play a central role at Drupa 2016.