Case study from William Smith

Fast growing signmaker Leading Edge Creative, based in West Yorkshire, has become widely recognised for the quality of its design and signage across a wide range of applications. Key to the company’s success is the ability to provide optimum solutions to meet customer requirements and budgets.

“Rather than providing a prescriptive service, we offer our customers the best possible option in terms of creativity, whilst working within any budgetary constraints they may have,” says Leading Edge Creative’s managing director Matthew Evans.

To ensure that this balance between quality and cost is maintained Leading Edge regularly uses 3M materials.

“For example, for vehicle wraps, we find that 3M 1080 colour change wrapping film and 3M 50 Series frequently offers a particularly effective combination that gives us a flexible range of options,” continues Evans. “And all our fitters are 3M Authorised Vehicle Wrappers.”

Recent vehicle wrap work includes colour change and graphics for a Mercedes Sprinter for a company supplying electrical services to the exhibition industry, where eye-catching design was the key criteria. The vehicle was wrapped in 3M 1080 gloss anthracite with text created in 3M 50 Series orange and white gloss, using a vector based design.

“We were asked to use our client’s existing logo and to create a design that was in keeping with their website. At the same time they wanted something that would stand out; and that is why the metallic material was selected,” Evans explains.

Another example is the ten vehicles that were wrapped for a fire company’s re-branding, where Leading Edge designed to budget in order to give the customer best value and good design. Here, a partial wrap was created with 3M 1080 and 3M 50 Series, again using a vector based design.

“Within the 3M range we find 1080 Series and 50 Series most suitable for vehicle wraps and the best products for purpose. They are easy to handle and give a superior finish,” adds Evans.

 

 

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