Wide-format media supplier Soyang Europe is to put its latest surface coverings directly in front of a creative audience by exhibiting at the 100% Design show at Earl's Court in September.
A focus will be a product called G-Floor, developed and manufactured in the US, and based on a high density, clear, flexible PVC substrate, capable of being custom printed on the underside using either UV or solvent inks on a grand-format printer. Because the image is printed beneath the media, the thick wear layer protects the integrity of the graphic.
Also on show will be AlumiGraphics; a 100% recyclable, wide-format media made from pliable aluminium foil with a white finish that accepts various solvent, eco-solvent, latex and UV inks. Images can be printed direct to the surface with no over lamination required, moulds naturally without heat, and can be applied to virtually any rough or smooth textured surface.
Soyang Europe managing director Mark Mashiter summed up the company’s strategy for being at the exhibition: “Soyang Europe has traditionally been heavily involved in providing media to the wide-format sign and graphics industry, but these two particular products have an appeal to a much wider and potentially even more creative market. What we’re keen to do at 100% Design is nurture creative partnerships with architects, designers and marketers to really develop the full effectiveness of this product.”