Case study from Onlineprinters

Computop, a payment service provider (PSP), celebrates a triple anniversary with Onlineprinters, one of the largest online print shops in Europe. “We were founded as a family run business and are looking for strong partnerships. Today we celebrate 30 years of experience in printing, 10 years of success in E-Commerce and a seven year cooperation with Computop”, announces Walter Meyer, CEO of Onlineprinters.

The first Onlineprinters webshop was launched in 2004, now customers from more than 30 countries across Europe can order printings online. The Computop Paygate platform underpins this expansion through a seamless integration with the Onlineprinters’ merchandise management system from D&G software and existing ecommerce platform, Websale, using a prebuilt payment module.

“Initially, we only offered credit cards and PayPal, however, we soon discovered that more and more customers were demanding their locally preferred payment methods”, commented CEO Meyer. “That’s when we started to work with Computop, because of their expertise and capability in local payments. We have also integrated iDEAL for the Netherlands and giropay for Germany. By adding these local payment methods, we are offering trusted and preferred payments methods that our customers want. In doing this we expect to significantly reduce basket abandonment rates and increase the volume of successful transactions. We’re proud to say that we produced over 2 billion printings for 340,000 customers last year.”

“Expanding into new markets needs more than just transaction capabilities”, commented Ralf Gladis, CEO of Computop. “It requires a knowledge and understanding of the local language, culture and behaviours, the local currency and local payment methods. Onlineprinters acknowledged this challenge and has adopted its approach accordingly. As a result, it is already benefiting from the change.”

The latest version of Computop’s multichannel global payment platform offers new features and functionality that make it even easier and faster for merchants to power their eCommerce businesses, and is fully SEPA enabled in preparation for the forthcoming pan-European payment harmonisation initiative.

This brings a single payment gateway for secure transactions between Onlineprinters and its customers, as well as providing access to the most relevant payment solution for customers in their local market.

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