Soyang Europe has added more options to its printable media offering. The exclusive UK distributor for Endutex, is now selling German Aurich Textilien products, including knitted and woven dye sub fabrics, backlit, decorative display, mesh and flag. These will sit alongside the Endutex front and backlit graphics, mesh, seamless wallcoverings, flags and canvases, including PVC and acrylic coated polyester products, typically printable with UV ink.
Tim Egerton, Soyang’s sales manager for textile products, said that the company is also seeing substantial growth in its own So-Tex range.
“Our closeness to the end user enables us to bring ideas and product development to the table. Soyang Technologies in China has recently invested in new premises, providing over 66,000m2 of production and storage space and manufacturing technology as they focus on delivering a wider choice of European-quality textile media at affordable prices.”
The new facility is geared to responding to the increase in demand from the retail sector, added Soyang Europe’s managing director, Mark Mashiter. “Retail chains that aren’t embracing textile run the risk of customers finding the shopping experience in their stores a lot less appealing,” he suggested. “In addition to these creative benefits and all the logistical advantages outlined previously, the ease and regularity with which the message can be changed is likely to create additional revenue opportunities.”
Soyang Europe is also seeing a significant shift towards the use of textile in the exterior signage sector. “The technical benefits of using textile are a big factor when it comes to building wraps, soft signage and event branding,” noted Egerton. “Minimal rigging and anchorage, coupled with a reduction in wind loading by the use of perforated textiles, whilst still ensuring stability and safety of the installation, has major cost and time benefits.”
Soyang Europe’s textile ranges are available on next day delivery from its recently opened distribution centre in Lancashire.