Iggesund Paperboard is inviting designers from all over the world to participate in a learning experience. From those who apply, 20 will be chosen to join the Iggesund Design Experience in Sweden in June this year.
“We tried this for the first time in 2012 and the appreciation and enthusiasm we got from the participating designers was overwhelming. So we’ll do it again”, said Staffan Sjöberg, public relations manager at Iggesund.
Participants will visit the Swedish forests to discover more about how they function and are managed. They will see how paperboard is made and understand why there is a difference between paperboard and paperboard. And they will find out how they can use paperboard to raise their creativity to new heights while also making the right choices from a sustainability standpoint.
The Iggesund Design Experience will discuss sustainable design and material selection and will question experts in such fields as forest management, water pollution/purification, and food safety in packaging. Participants will return home with new insights into how to make their designs stand out from the crowd not only graphically but also from a sustainability point of view.
“We usually receive significantly more applications to our events than we can accommodate. In order to ensure a wide range of participants, we must therefore create a shortlist based on such factors as design speciality and geographic location,” said Sjöberg. “The designers will invest their time – and in return we will give them some unforgettable days in the heart of Sweden.”
This new activity was inspired by the huge response Iggesund received from the design world for its Black Box Project, which gave well-known designers free rein to create unique solutions using Invercote as a starting material.