Branding and events giant Icon has acquired SPS Event Tech, the Edenbridge, Kent-based end-to-end solutions provider for the retail, events and exhibitions markets. SPS, with which Icon has worked for many years, will continue to be run on a day-to-day basis with existing staff by former owners Paul Tanswell, Justin Lock and Richard Pye, who will report to Icon chief commercial officer Mark Savage.
“We’re delighted to welcome SPS into the wider Icon business,” said Alastair Bewick, Icon CEO. “We have worked with SPS for several years and its capability in 3D design, production and delivery enhances Icon’s core offering of bringing brands to life, across all of our markets. Above all, we share the same ethos in our approach to delivering outstanding branded experiences for our clients”.
Tanswell added: “We’re excited to be joining Icon. The structure and support they provide will give us a great springboard to grow the business, both nationally and internationally. We look forward to integrating our technical and visual services into the Icon offering, enabling the expanded business to support clients with an even wider range of end-to-end solutions.”
Originally founded in 1947, Icon operates from its headquarters in south-east London with a staff of 130, supplemented by international offices and partners. Along with Fast Track, iluka, JMI and Essentially, it is part of the CSM group, a division of Chime.