Pixartprinting is launching a new ‘My Account’ area of its ecommerce operation. “We are launching a range of different functions in our e-shop, to further optimise the user experience,” said Andrea Pizzola, sales and marketing director at Pixartprinting.
“Our aim is to provide customers with a welcoming environment, and to achieve this we have designed a new structure for the My Account area. Think of it as a desk tidy: a simple object that ensures all the everyday objects you need are always to hand - pens, pencils and, if you feel so inclined, ‘to do’ lists”.
When customers log in the My Account page holds personalised information depending on whether or not the user belongs to Starway, the loyalty programme that offers benefits and a dedicated customer care service.
The focus of the display for customers that have not yet become Stars is a summary of their main information: their personal code, date of registration, their most recent order number with a direct link to it, and access to the section to edit their profile. There is also a reminder about ongoing promotions and quick access to the latest news from Pixartprinting’s R&D department. And for those who want to enter the world of Starway, a counter shows the time left to join the 2016 programme, with constantly updated data on the number of orders still to make and the amount of money to spend. This feature has also been adapted for the company’s top clients, who see their progress towards a potential upgrade from one level to another (Star, Red Giant and Supernova).
For Starway customers, new features in the Personal Area include display of the galaxy to which they belong, their personal code for accessing all the exclusive advantages, and the telephone number for UserHub assistance. There is also a tab dedicated to the Call Me Now service, which allows customers to receive an instant call back free of charge.