After five years’ development, CMA Imaging has brought out CMA Perfect Trans as a recyclable alternative to Duratran. Clarins is the first major brand to adopt the new substrate.
Mark Sanderson, CMA MD said: “Five years ago we tried to replicate a version of RA4 silver halide film, because that’s what all the brands specify for lightboxes.”
Early versions required lamination to achieve the same sort of glossy effect as a Duratran, Sanderson explained. But the advent of HP’s latex inkjet printing technology has proved a breakthrough.
“The key thing was to make a product that looked and felt like a Duratran, but was recyclable. With the new latex printers the gloss level matches our substrate. It looks glossy and continuous - it just looks right.”
CMA Perfect Trans, printed with HP's water-based latex inks, can be recycled in normal waste streams.
Clarins design and merchandising manager Vicky Barrett said the cosmetics group had improved its environmental impact through the use of the new film and printed on the HP latex technology. “The solution provides stunning results and is a better fit for our environmental policy,” she said.
All the print for Clarins’ point-of-sales backlit light boxes will now be on the new CMA Perfect Trans substrate.
CMA will feature the CMA Perfect Trans at the ‘Green Round Table’ event during Fespa 2015.