CMYUK has taken on a new business development manager in the form of Paul Warwick to drive its application-led consumables innovations.
With almost 30 years’ experience in the print and consumables industry, Warwick’s role is to bridge gaps in the market between media and machine and help to develop application-led solutions.
Michael Crook, commercial director, consumables division, said: “Paul has years of experience in the print industry, including textile and digital wall and floor coverings, which gives him a great understanding of what our customers do. While we’re already known for providing ‘core’ consumables, our real vision is to offer application-driven innovations, and a key part of Paul’s role is to discuss with our clients what they are trying to achieve and identify any gaps in the supplies market that we can help to fill.”
Warwick added: “As well as identifying and sourcing the right product for a client’s needs, I work alongside them to troubleshoot any issues, and can bring the manufacturer in on that testing where there is a specific development need.”