Drupa has confirmed that its primary partner for Drupa cube content development and delivery is The Medici Group, who’s founder and CEO Frans Johansson created something of a furor with his 2004 book ‘The Medici Effect’, and has since built a reputation for being an expert on “thinking outside the box”. He will deliver the keynote on 31 May.
"With The Medici Group, we have precisely the right partner at our side for Drupa cube. A consistent approach to change management is absolutely necessary to master the challenges in the print, packaging and media sectors", said Sabine Geldermann, director at Drupa. "I extremely pleased that we will be presenting a high quality and clearly structured programme that will appeal both to the print and media industry as well as to web agencies, brands and print buyers, with The Medici Group and other impressive thought leaders at its core."
The core question that will be addressed by Johansson’s is ‘What happens when technological revolutions meet an industry that has been around for a millennium?’.
A second keynote, on 2 June will build on this and explore key situations where one can forge a route to a future vision. A third keynote on 6 June, will be by Silas Amos, founder of Silas Amos and the final keynote will be held on 8 June with Shane Wall, chief technology officer at HP.
There will be a mix of the following sessions at Drupa cube across the eleven days of the show:
Business Evolution: Twelve 30-minute slots are aimed primarily at decision-makers in the printing industry who are focusing on increasing efficiency and profits within their companies. On the list of speakers are: Ronan Zioni/HP, Neil Falconer/Print Future, Ulbe Jelluma/Print Power and Chris Bondy/RIT's School of Media Sciences.
Technology: Eleven 30-minute slots will focus on technological innovations and their new areas of application. How can these innovations be integrated into existing workflows and what will be the consequences?
These and other topics are aimed at decision-makers and management at printing firms, and will also appeal to all other Drupa visitors who have an interest in technology. One special event of note is the three one-hour ‘Gladiator Sessions’ comparing two converging technologies where the pros and cons are discussed with a moderator. The following speakers have already committed to participate: Chris Bondy (RIT’s School of Media Sciences /USA), Joanna Stephenson (DataLase/UK) and Lilach Sapir (Massivit 3D printing/Israel).
Intersectional: These six sessions, led by The Medici Group, will focus on ‘Innovation @ the Intersection’ and will encompass the six highlight topics of Drupa 2016 (multichannel, print, functional printing, 3D-Printing, packaging production and green printing). In each interactive lecture slot, several of these highlight topics will be combined with one another using specific application examples, such as functional printing and packaging print, 3D printing and sustainability, or multichannel and print.
C-Level: The four invitation-only slots in this programme segment are aimed at a fixed, defined subscriber group at management level as well as at exhibitors and visitors.
Participation in the Drupa cube programme is free of charge for show visitors.