St Ives Group has put its weight behind Two Sides and will also support the associated Print Power initiative. Patrick Martell, CEO of St Ives, and president of Ipex 2014, said: “There aren’t many who would disagree that the world is quickly turning digital. However, print still has a vital role to play in all media industries; not as an individual channel, but as part of an integrated solution, where print and digital combine and thrive.
“Joining Two Sides allows St Ives to demonstrate an ongoing commitment to sourcing printed materials from the most sustainable and environmentally friendly suppliers throughout the production process. We’ve signed up at a time when print remains a vital string to the Group’s bow as we continue to expand our wider offer of complementary marketing services.”
Jonathan Tame, UK country manager for Two Sides and Print Power, added: “St Ives’ participation is further proof that the campaigns we are running are being embraced by all parts of the graphic communications value chain. We’re currently having great success, supported by magazine and newspaper publishers, with ‘No Wonder You Love Paper’, a campaign aimed at changing consumer perceptions about print and paper’s sustainability.”