Ireland-based packaging specialist Smurfit Kappa has delivered an integrated in-store display print solution to Irish Distillers for its 1L Absolut Vodka.
The challenge was to design and build an illuminated construction with an integrated touchscreen that was compact enough to fit into any retail store. Using Smurfit Kappa’s 3D design solution, it created a prototype before producing units constructed using 16mm re-board printed on an Inca Onset S40i flatbed UV inkjet printer. The completed units featured built-in coloured LED strip lighting and a touchscreen tablet incorporated into the head-board, loaded with the new product app.