Why Image Reports is calling on you to get involved in a new initiative designed to push the boundaries of wide-format print.
Got big ideas about how to optimise your large-format print kit? Bet they include the production of higher-margin niche products, after all you have the kit and the know-how to produce myriad new applications. But how to ramp up demand, that’s the crux of course – you can spend as much R&D time as you like in coming up with fantastic offerings but to create a demand you have to be able to explain to potential customers what it is you’re offering and excite them about the possibilities.
Belinda Holden in an independent built environment art consultant who works with architects, interior designers, council departments etc. and acts as an interface between these design and management teams and the print sector to explore the evolving range of graphics possibilities for public locations. The following is her take on the symbiotic relationship that can develop between the creative and print communities.
Think BIG! Objectives:
