At Sign and Digital UK Canon will provide an integrated, multichannel consumer marketing campaign for its fictional beauty brand ‘Elemental’ to showcase the range of print technology, digital capabilities and marketing knowledge it can offer PSPs working with brands.
Wayne Barlow, head of graphics and communications, Canon UK, said: “Sign & Digital UK will be an important platform for us to demonstrate how, using the latest digital print technology, a brand is able to use data to tailor communications and fine-tune campaign messages to achieve maximum effectiveness when targeting potential customers.
“The Elemental brand illustrates how a multi-touchpoint product launch campaign across multiple channels can be delivered or supported by a PSP or in-house print department for a premium brand owner.”
Canon solutions running during the show will include the Oce Colorado 1640 - the first 64in UVgel roll-to-roll printer - Oce Arizona 2280 GT flatbed, Oce ColorWave 700, imagePrograf Pro-4000S and cut-sheet imagePress C850 with the new duplex, long-sheet feeder for banner printing, as well as workflow solutions. The Zund S3 digital cutting table will also be on the stand.