Case study from Ricoh

Dutch print, packaging and fulfilment services provider Handling Company Mijdrecht (HCM) has revealed that its investment in a Ricoh Pro T210 UV flatbed printer in November 2021 has enabled it to expand its offering and take on a wide range of new, creative packaging projects.

Founded in 2003, HCM initially focused on manually processing and packaging printed materials for the graphics industry, but over the years has broadened its activities and moved up the supply chain, establishing itself as an all-round supplier of print, packaging and fulfilment services.

Seeking to further expand its services, HCM recently identified opportunities for growth within the customisation in packaging market and went in search of a flatbed printer capable of processing materials such as corrugated cardboard, in order to begin offering this type of work. 

Having viewed a number of machines that were similar in terms of performance and output quality, HCM owners Ellen Liesveld and Jurgen Blom saw the Ricoh Pro T7210TM UV flatbed printer at a trade fair and quickly identified the device as the ideal solution for its new venture.

“The Ricoh Pro T7210 allows us to print on all kinds of materials, from cardboard to glass and metal, in a format of 2 x 3m and up to 110mm thick,” said Sylvester Fuijk, Project Manager at HCM. “This, of course, opens up a variety of creative applications.”

Running alongside a new flatbed cutting system, the Ricoh Pro T210 has been put to work on a host of creative applications, with HCM producing a wide range of high-quality work. This has included a ‘water drop’ effect applied using transparent ink on the Ricoh Pro T210, as well as printing white ink on coloured materials to create eye-catching products. 

“We are constantly discovering new possibilities,” Sylvester Fuijk said. “We can now switch very quickly. And, because Ricoh UV inks dry instantly, printed products can be processed immediately.

“For example, we can design, produce and deliver 50 counter displays in an afternoon. We have even had a customer come in with an idea and, at the end of the conversation, take away a complete set of prototypes.”

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