Case study from Roland

Here at Roland DG, one of the perks of the job is getting an exclusive look into the lives of Roland users. Sometimes we’re even lucky enough to play a more major part in their stories. Such was the case when Renault Sport Formula One Team asked us to help them out with our favourite kind of challenge – a burger-related challenge!

After a cold start to the United States Grand Prix week, The Renault Sport Formula One Team needed something to help them gain ground at the upcoming race in Austin, Texas. Nothing says ‘gentlemen, start your engines’ quite like a tasty feast, and there was no better place to inject some foodie-fuel than here, in the birthplace of the loaded burger. On the Thursday before the race, Renault’s star drivers, Carlos Sainz and Nico Hulkenberg, met up for a burger crafting extravaganza. Each driver was tasked with making a custom burger for their teammate using specially selected ingredients to reflect their personalities. As they’re more accustomed to the car than the kitchen, this event was a step out of their comfort zone, but inspiration was clearly in the air. In tribute to Nico’s nickname, ‘The Hulk’, Carlos served up a mighty feast stacked with plenty of meat and lettuce. Almost in act of retaliation, The Hulk hit back at Carlos ‘Chili’ Sainz, with a super-spicy burger featuring Spanish cheese, in honour of his teammate’s homeland. Such a feat of culinary wizardry couldn’t go undocumented, so the exchange of burgers was set to occur in front of photographers and TV media. With such attention, it seemed improper to present the burgers on regular, run-of-the-mill plates – which is when the guys at Renault Sport Formula One Team thought of their good friends at Team Roland DG. Roland’s very own Application Engineer, Kai Perry, was in the driving seat, challenged with creating bespoke burger boxes befitting of the occasion. “I’ve made a lot of interesting things in my time,” says Kai, “but this was the first time I’ve been asked to make burger boxes. Luckily, we have plenty of devices in the Creative Centre that are perfect for making all kinds of packaging.” After experimenting with some different solutions and materials, the final boxes were created using the following process. First the designs were printed on matte vinyl with the Roland TrueVIS VG-640, including crop marks for cutting alignment. Kai then applied the vinyl to card and used the Roland CAMM-1 GR-640 to cut and crease the printed designs, before finishing and gluing the cartons by hand. “I’m really happy with how they turned out,” says Kai. “The designs we used were based on the colours of the drivers’ helmets, which I thought was a really clever touch.” We’re sure Nico and Carlos were impressed with the burger boxes too, although something tells us they were more focused on the contents…