Textiles and environment - they are the two watchwords when it comes to key developments in digitally printable substrates. So have the manufacturers/distributors got the focus right?
There’s no denying it - selling has become more difficult. Suddenly the marketing term ABM (account based marketing) has replaced ‘content marketing’ as the most effective outreach. No doubt a new term will be coined over the next 18-24 months, but the principles will effectively remain the same. So here’s how to get the most out of it according to Charlotte Graham-Cumming, MD at marketing agency Ice Blue Sky.
In 2011 long-time graphic designer David Hyams founded Talking Print - a company that provides audio and video implanted print services. Image Reports interviewed him a couple of years later, excited about the dynamism his services could bring to print and how they could stimulate new opportunities. Over the years Talking Print has grown significantly, with David now employing another two staff and turning over £900,000. But he’s still to crack large-format print. Why?
By Lesley Simpson