Fespa has set out 'Eight Steps to Innovation' to encourage wide-format entrepreneurs to embrace innovation more actively as part of their strategy for future growth. Ahead of June's 'innovation' themed Fespa Munich, sales and marketing director Marcus Timson has warned that: "Innovation can be intimidating for entrepreneurs, especially when they are steering their businesses out of an economic downturn, with the inevitable focus on efficiency and cost- and cash- management that brings."
As he further explains: "Innovation is all too often misinterpreted as 'invention', making people think that they have to do something revolutionary. That's far from the truth: often innovation is just about looking at things from a different angle, or harnessing your company's skills, contacts and resources in different ways. The clear focus at Fespa 2010 is on helping print service providers to develop the mindset of the innovator."
The Eight Steps to Innovation are reproduced in a Fespa 2010 pocket guide which also includes details of Fespa's Innovate! event programme. The steps will form the basis of a live Innovate! Workshop, hosted at the show by Timson ?and Fespa managing director Frazer Chesterman.?
www.fespa2010.com