… or high street dirge? Walter Hale looks at the recent retail sector figures and wonders what mood they will put you in.
You can’t have a silver lining without a cloud. As good as digital technology has been for British wide-format printers, it could impact the volume of work generated by one of the industry’s biggest markets – the retail sector – in the next five years. Britons are the most frequent online shoppers in Europe. This year, we will spend roughly £1,174 per head online, according to the Centre of Retail Research (CRR). It estimates that online accounts for 15.2% of all retail spend in this country. And, with online sales per shopper increasing by 9.6% this year, online’s share of the total spend will keep growing. This is worth note if you print in-store POP/POS.