Ernesto Sirolli makes a good living coaching entrepreneurs. And whenever he meets a business leader for the first time, he says that leadership starts with four words: “Shut up and listen.” Here’s why.
It’s been said before, and it’s being said again: print needs to rebrand if it’s to attract top people from outside its own orbit. Mercury Search and Selection MD Dani Novick argues the point.
Dani Novick knows what she’s talking about when it comes to the issues surrounding recruitment in the print industry. As managing director of Mercury Search and Selection she’s well immersed in the arguments, and in finding solutions for getting the right people in the right jobs. The company, founded in 2000 and a partner to the BPIF and IOP The Packaging Society, has a divisional structure with specialists in various parts of print and packaging - including digital print - and handles recruitment across the whole print business landscape, from design, print production, finance, sales and marketing, through to director appointments. So Novick’s take on the how we ‘turn on the talent’ to a career within a print-based operation is worth having. Here’s what she has to say...
Novalia’s mission is “to bring print to life” by integrating conductive inks and electronics technology to make it interactive.
I went to meet with its founder, Dr Kate Stone, to find out how that mission is going, and what part the large-format inkjet print sector can play in that.
By Lesley Simpson
Forget Cilla Black. This is Astley’s messaging to the bright young things it wants to attract to its in-house Trainee Development Programme. Here’s how it’s managing to catch their attention.
Until a rebrand in 2012, the large-format print arm of the multi-sited and variously named Astley group of businesses was better known as Jigsaw. But then the pieces were carefully put together, so that the £10.5m turnover group became clearly recognisable as simply Astley. It’s a move that commercial director Gavin Redhead believes is helping the North East Business Awards 2014 finalist reach the new talent it is eager to engage.
Stephanie Gutnik, marketing and business development manager ?at digital signage software company