Sun, Sep

Over to you... Graham Wood, MD, Allsigns Visual Communications

What’s having the greatest impact on your business at the moment?

We have employed a marketing executive focused on getting our name in front of agencies, architects and building contractors and are seeing more work coming in from them. 

Where do you see the greatest wide-format opportunities?

For us, in the interior design and fit-out sector, along with retail POS.

What would make your day-to-day operations easier?

We are constantly evolving - our management team meet regularly to evaluate processes and procedures to ensure we work efficiently and ethically across all departments.

Your favourite bit of kit is..?

Our Zund G3 cutting table - it complements our Vutek QS2 Pro by allowing our production team to meet tight deadlines

What’s the best bit of business advice you’ve been given?

My father ran a large print department before he retired from British Gas, and has always advised in investing in the best kit to give clients all that’s new and improved.

In an industry that is quite unpredictable one month to the next it takes nerves of steel to commit to long finance deals on large pieces of equipment when the order books is rarely more that three to four weeks in advance. I have learned from my experience in the industry over the years that commitment to quality and service keeps clients returning.

What are you most proud of achieving?

To be the youngest business owner in the UK to take delivery of a Vutek printer and Zund cutting table, both purchased through CMYUK. It was daunting and exciting at the same time.

What lesson does the wide-format sector need to learn?

I can’t say what the wide-format sector needs to learn as a whole but for me it’s avoiding the ‘pile them high, sell them cheap’ mentality. We very much rely on innovation through technology to maintain steady organic growth.

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