Sun, Sep

Over to you... Nic Bessent, Director, Wrap Cube

What’s having the greatest impact on your business at the moment?

From a positive point of view-the greatest impact at the moment is the amount of people who choose the cheapest quotes for their vehicle wraps and fleet branding, and when this inevitably fails and they have issues then they come to us to get premium wraps done with 3M material and proper installation.

Where do you see the greatest wide-format opportunities?

I would say in vehicle fleet branding, hoarding, shopfront branding, and interior architectural finishes.

What would make your day-to-day operations easier?

Possibly even more automation between departments. We are in an age where everything is moving towards technological advancements and implementation and essentially it results in allowing for more focus/time to be spent where it counts the most.

Your favourite bit of kit is..?

Our production flatbed RollsRoller. It significantly reduces application time and improves productivity output.

What’s the best bit of business advice you’ve been given?

It’s actually from a Richard Branson quote, “….say yes - then learn how to do it later!”

What are you most proud of achieving?

Building a business that deals with some of the biggest companies in the world.

What lesson does the wide-format sector need to learn?

It’s not a race to the bottom to be the cheapest. Quality should always prevail.

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